Top 100 Most influential marketers of 2009: 11 to 20
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Tamar Weinberg, Techipedia
Tamar Weinberg (@tamar) is a freelance writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She is also the author of The New Community Rules: Marketing on the Social Web (O'Reilly, July 2009), a primer to social media marketing. Tamar is also Mashable's Community and Marketing Director. She has been recognized as one of the topmost public influencers of the web in New York City by NowPublic, one of NxE's most influential female bloggers, and was featured in the 2008 "Top 100 Online Marketers" list. She blogs about her thoughts on social media at her personal blog, techipedia.com
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12. Gary Vaynerchuk, Winelibrarytv.com, Vaynermedia, Corkd
Gary Vaynerchuk is well known as an Internet celebrity. He has pioneered a multi-faceted approach to personal branding and business building. In 2006, Gary launched Wine Library TV (WLTV), a free daily video blog in which Gary tastes and reviews wines. Gary unleashed the same passion and gusto to building the WLTV brand (now affectionately known as “The Thunder Show”) that he had previously brought to his business, with even more far-reaching results
Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.” His impact on the wine world has been commemorated via his inclusion in the 2009 Decanter Power List, an index of the 50 most influential figures in the industry.
Recently, Gary was named #18 on Askmen.com’s Top 49 Most Influential Men of 2009. In addition to the Web 2.0 keynote above, Gary’s remarks on personal branding, social media, and business at FOWA, Strategic Profits, and South By Southwest occasioned praise from established web denizens including Kathy Sierra and earned the admiration of countless bloggers and aspiring entrepreneurs.
Gary’s landmark seven-figure book deal with Harper Studio was featured in The Wall Street Journal and he was recently profiled by The New York Times and Market Watch. This book, titled, Why Now It Is the Time to Crush It, released in late 2009, and has already reached bestseller lists.
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13. Stephan Spencer, Netconcepts
Stephan is the co-author of "The Art of SEO" with co-authors Rand Fishkin, Eric Enge, and Jessie Stricchiola, released in 2009. Stephan is a Senior Contributor to MarketingProfs.com and to Practical Ecommerce, a monthly columnist on Search Engine Land, and a regular contributor to Multichannel Merchant magazine. He's also contributed to Multichannel, DM News, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine, among others. He is co-author of the analyst report "The State of Search Engine Marketing 1.0 - New Strategies for Successful Cataloging" published by Catalog Age.
Stephan is a frequent conference speaker on SEO and other online marketing topics for organizations such as the DMA, the AMA, Shop.org, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), O'Reilly/TechWeb, PubCon, ECMOD, IQPC and IIR. His hundreds of speaking gigs have taken him around the globe - everywhere from Berlin, London, Toronto, Santiago, and Auckland, to New York, Chicago, San Francisco, Los Angeles, and places in between.
Stephan is an avid blogger. He blogs primarily on his own blog, Stephan Spencer's Scatterings. But his posts can also be found on Searchlight (part of the CNET Blog Network), Shop.org Blog, Natural Search Blog, BusinessBlogConsulting.com, MarketingProfs Daily Fix, Changes For Good, and Google, I Suggest....
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14. Jim Sterne, Target Marketing
As an author, a consultant to Fortune 500 companies, and a public speaker, Jim Sterne focuses his twenty years in sales and marketing on the changing landscape of the Web as a medium for creating and strengthening customer relationships. With a special focus on Web metrics, his company, Target Marketing, is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.
Sterne produces the Emetrics Summit in London and Santa Barbara which attract attendees and speakers from around the world. The success of this conference caused the founding of the Emetrics.org Web site and the Web Analytics Association with Sterne as a Founding Director
His widely acclaimed book, World Wide Web Marketing (third edition ) was a groundbreaking look at commercial websites from the customer perspective. E-Mail Marketing (2000), What Makes People Click: Advertising on the Internet (1997) and Customer Service on the Internet, Second Edition (2000), continue to receive high marks. His latest works are Web Metrics: Proven Methods for Measuring Web Site Success and Advanced Email Marketing. Sterne's books have been published in 14 languages around the world and have been used as text books in over 50 colleges and universities.
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15. Shawn Collins, Affiliate Summit
Shawn Collins has been an affiliate marketer since 1997. Shawn is a co-founder of the Affiliate Summit, the leading industry conference for affiliate marketing, which regularly sells out and features the biggest names in performance marketing. He is also the Co-Editor-in-Chief of FeedFront Magazine and Founder of GeekCast.fm.
His book, ‘Successful Affiliate Marketing for Merchants‘ is the best selling book in the space, and it is considered to be required reading by affiliate managers.
He publishes the annual AffStat Report, a research, analysis, and benchmarking report for the affiliate marketing industry. The data in the AffStat series is widely quoted by trade publications, including Internet Retailer and Jupitermedia properties.Shawn writes a daily blog on affiliate marketing news and opinion at his Affiliate Tip site, and posts regularly to his Affiliate Tip TV channel on YouTube.
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16. Lee Odden, Top Rank
Lee Odden is CEO of TopRank Online Marketing, which combines natural search optimization, social media marketing, and new media public relations to help clients increase sales and brand visibility online. Lee has been involved in and contributed to online marketing for over 11 years, which earns him a place in our 2009 top online marketers list.
Lee has been quoted in The Economist, U.S. News and World Report and contributes articles to iMedia Connection, MediaPost and DM News. He speaks regularly at industry conferences on a wide range of topics, including SEO, blog marketing, and online public relations.
Lee is also the author of the popular Online Marketing Blog, which is ranked as a top marketing blog by Advertising Age and among Technorati's "Top 50 Most ‘Favorited’” blogs
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17. Debra Mastaler, Alliance-Link
Based in Oak Hill Virginia, Debra Mastaler is President of Alliance-Link, an interactive marketing company focused on providing custom link building campaigns and link training. In business since 2000, Debra offers a common sense approach to link building by combining traditional sales and promotional strategies with effective online search engine marketing tactics.
In addition to client projects and link training for Fortune 500 companies as well as a number of top SEO firms in the USA, UK and Canada, Debra is a featured guest speaker at the Search Engine Strategies Conference (SES), Search Marketing Expo (SMX), is a guest blogger for Search Engine Land and Search Engine Guide, has done numerous High Ranking Seminars, Small Business Unleashed Seminars as well as the Link Building Training session for Search Engine Strategies (SES) and the Direct Marketing Association (DMA).
She is also the Link Building Moderator on the Small Business Ideas Forum and the SEOBook Community Forums.
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18. Joel Comm, Twitter Power, The Next Internet Millionaire
Joel Comm is an Internet entrepreneur who has been online since its early days. His list of successful companies he helped create include WorldVillage.com, ClassicGames.com (acquired by Yahoo!) and InfoMedia. Joel is the Executive Producer and Host of the First Internet-Only Competitive Reality Show, The Next Internet Millionaire.
Joel is the bestselling author of The AdSense Code, Click Here to Order: Stories from the World’s Most Successful Entrepreneurs, and Twitter Power. He has appeared in The New York Times, on Jon Stewart’s The Daily Show, on CNN online, on Fox News, and many other places.
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19. Barbara Coll - CEO, WebMama.com
Barbara has been involved with product and program marketing in Silicon Valley for 19 years, including marketing positions with Sun Microsystems, Qualix Group (purchased by Veritas) and Ipsilon Networks (purchased by Nokia).
She is the founder and CEO of WebMama.com, Inc., a Search Engine Optimization agency of choice for Hewlett-Packard (including SnapFish), Verisign, WebEx and VMware. Other current and recent past clients include: Solidcore, Intuit, Inc., Saint-Gobain, Imperva, salesforce.com, inc., and Actuate.
Barbara is the founding President and Chairperson of the Board of the Search Engine Marketing Professional Organization (SEMPO).
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20. Jeff Quipp, Search Engine People
Back in 2001, Jeff Quipp, in his role as head of traffic acquisition for Bell Sympatico, hired an SEO company to help increase traffic and meet corporate objectives. It was a fantastic idea – you could actually increase your visibility in search engines, and this would help drive people to the website. It was a radically new and exciting thought! The only problem was, it didn’t work.
Being a smart guy, Jeff figured out for himself how this “SEO” actually worked. He then thought to himself that if he was having trouble sourcing an SEO company which could actually deliver reliable results, then surely other companies out there were having the same problem. It was time to do something about it. Search Engine People began in 2001 as Quipp Internet Marketing Solutions (QIMS), and by 2003 the company had evolved into the full service Internet Marketing firm now known (affectionately) as SEP.
The company now employs over 30 full-time team members, many of whom are recognized industry experts.
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The rest of the list: