Top 100 Most influential marketers of 2009: 51 to 75
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51. Barry Schwartz, Search Engine Roundtable & Search Engine Land & RustyBrick
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over five years. Barry is also the News Editor at Danny Sullivan's Search Engine Land. Barry has hosted Search Marketing Expo in Israel and is a speaker at many search marketing conferences, including Search Engine Strategies and WebmasterWorld's PubCon. Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently sits on the advisory boards for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies.
Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BuinessWeek, News.com, Publish and many more. He has over a decade of hands on experience in web strategy, marketing and business optimization.
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52. BJ Cook, CEO & co-founder, Digital Operative
BJ heads up the following areas for Digital Operative: integrated digital strategies, interactive marketing and customer experience. With over 10 years of experience in driving growth through digital strategies, interactive marketing and website design, BJ loves seeing the people around him succeed. Whether you want to engage your online community with social applications, increase acquisition & retention strategies or create a unified message across multiple touch points; let BJ be your guide through this ever changing digital landscape. From time to time, you might find BJ writing on the digital marketing blog about some of the newest emerging digital media trends and giving out free tips to companies about how to improve customer relationship strategies.
Before co-founding Digital Operative, BJ developed experience working in a variety of roles from web design, new media design, digital marketing director and most recently CMO of SuggestionBox.com. Throughout his career he has emerged as one of the top digital marketers, helping brands navigate the ebb and flow of the web. With the trends in web 2.0, green, mobile, customer service and social media; BJ has spoken on these topics as well as educated many young marketers and C-level executives on why developing integrated digital strategies is so critical to their business.
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53. Rae Hoffman, Sugarrae Inc.
According to Rae's business partner, Lisa Barone,
" Rae “Sugarrae” Hoffman is an experienced affiliate marketer who uses her many years of experience to help newbie marketers learn how to break into the space and grow a sustainable business. She wrote one of the first Twitter Case Studies that showed commercial brands how to leverage the microblogging platform, offering real methodology and tactics instead of buzzwords and conjecture."
Rae Co-Founded the Internet marketing company Outspoken Media in early 2009 with partners Lisa Barone and Rhea Drysdale. She's also recognized as being in the forefront of the fastest growing Wordpress subset community - Thesis theme users.
Rae is the Principal of Sugarrae SEO Consulting and does various types of Internet marketing; search engine optimization, viral marketing, affiliate marketing, site auditing, link development road maps and tons more. She runs various affiliate and content websites – ranging from those in highly competitive to those in niche areas. Rae is also the owner of MFE Interactive and Outspoken Media
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54. Sarah Evans, Sevans Strategy
A public relations and new media consultant at Sevans Strategy, Sarah has worked extensively in the non-for-profit, higher education and healthcare sectors, focusing on media relations, message management, coalition building, deployment strategies and organizational change.
But it’s her personal mission – to engage and employ the use of emerging technologies in all communication – that connects her with a rapidly growing base of more than 26,000 people. A self-described “social media freak,” she initiated and moderates #journchat, the top-trending weekly live chat between PR professionals, journalists and bloggers on the microblogging platform, Twitter. She is a guest writer for Mashable, one of the most popular social media blogs in the world, runs her own blog PRsarahevans.com and is a partner on namechk a web tool used to identify and secure brand names across multiple social media platforms. She most recently worked with a local crisis center to raise more than $160,000 in three weeks with the help of social media.
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55. Bill Hartzer, Vizion Interactive
Bill is a successful writer and search engine marketing expert who has personally created hundreds of websites over the years. He created his first website back in 1996 to help promote his former database software business. It was then when he began to learn about the power of the Internet and Internet search engines and web search, which helped potential customers find Bill’s business online. Bill has over 17 years of professional writing experience. He’s proud to say that he has survived stints as a writer for television, as well as a technical writer for several computer software companies in Florida and in Texas. Bill combines his writing and online skills to create compelling and useful websites for corporations worldwide. He primarily focuses on the optimization in the business to business arena, but he also applies his search engine optimization skills to business to consumer websites, as well. Bill is currently one of the Administrators at the Search Engine Forums website.
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56. Mike Moran, MikeMoran.com
Mike Moran is an expert in Internet marketing, search technology, Web personalization, and Web metrics, who regularly makes speaking appearances. Mike's previous appearances include Search Engine Strategies, ad:tech, DM Days, the Internet Strategy Forum Summit, and the Enterprise Search Summit.
Mike is a freelance consultant and public speaker who also serves as Chief Strategist for Converseon, a leading digital media marketing agency based in New York City. Prior to this position, Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM's customer-facing Web site, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, Web designers, Webmasters, programmers, and technical architects around the world.
Mike is the co-author of the best-selling 2005 book Search Engine Marketing, Inc. (along with fellow search marketing expert Bill Hunt), which is now in its Second Edition (2008). Mike is also the author of the acclaimed Internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike also writes the Biznology newsletter and blog, and columns for Revenue Magazine, Search Engine Guide, Internet Evolution, and WebProNews.
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57. Kimberly Krause Berg, Cre8pc
Kimberly Krause Berg is the owner of UsabilityEffect.com, Cre8pc.com, and Cre8asiteForums.
Kim launched Cre8pc.com in 1996, offering search engine optimization and web design resources gathered and tested while working as Webmaster for a technical magazine publishing company. She was in charge of web design and also getting 13 web sites registered and ranked in search engines. As she moved forward in her career, she freelanced from home in seach engine optimization (SEO) and web site building under the Cre8pc domain. In 1998 she started the Cre8pc Website Promotion Club in Yahoo! and co-moderated the Home and Small Business Club, where she gained a reputation for helping people and making SEO and Marketing easy to understand.
Today, Kim is focused solely on usability and user interface web site testing using the cognitive walkthrough and heuristic evaluation methodologies. Her background in SEO makes it easy for her to understand the connection between the two fields and how to make them work together for a united role in developing traffic, rank, and steady to increased sales.
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58. Joe Colopy, Bronto Software Company
Joe Colopy is the founder and CEO of Bronto Software. As chief architect of Bronto’s strategic vision and direction, Joe has successfully led Bronto from concept to leading email marketing company focused on serving online retailers, interactive agencies, and marketing departments.
Recognized as a thought leader within the online marketing community, Joe has been a speaker at the DMA’s Email Evolution Conference and Shop.Org’s Annual Summit. He has also been featured in media outlets such as NPR’s Marketplace, Entrepreneur Magazine, MediaPost, DMNews, ClickZ, Internet Retailer and BtoB Magazine.
Prior to founding the company in 2002, Joe’s past professional experience has been with market leaders Red Hat, Harvard Business School and Dell Computer. He has been selected for the Triangle Business Journal’s “40 Under 40” Leadership award and Business Leader’s Triangle Entrepreneur Impact Award. Joe received a Bachelor of Arts in Computer Science from Harvard University and a Masters of Business Administration from the University of North Carolina at Chapel Hill.
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59. Dan Zarrella, Hubspot
Dan Zarrella is an award-winning social, search, and viral marketing scientist and author of the upcoming O’Reilly media book “The Social Media Marketing Book”. He has a background in web development, and combines his programming capabilities with a passion for social marketing to create applications like the social URL shortener Votrs.com, Link Attraction Factors keyword tools, as well as TweetPsych, Twitter Brand Sponsors, TweetBacks and Tweet Suite. Dan currently works as an inbound marketing manager at HubSpot.
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60. Shaun Anderson, HoboBlog
Shaun Anderson is the Web Marketing Director and Director of SEO at Hobo Web LTD, one of Scotland's and the UK's best SEO companies. An obsessive passion for on-site SEO, linkbuilding and web accessibility, Shaun has worked on hundreds of websites, in every kind of industry.
Shaun started working in Adpartners advertising agency in 1999, instrumental in the founding of a dedicated website design division of the agency, in 2001/2, and co-founded Hobo Web LTD, a specialist seo and website design company based in Greenock, Scotland, on April 01, 2006. Throughout his career Shaun has been involved in website design and search engine marketing projects for universities, colleges, charities, corporates, small business and sme, finance sites, well known UK brands, cathedrals and the NHS - to name but a few. Visit the Hobo SEO blog.
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61. Gyutae Park, Winning the Web
Gyutae is an Internet entrepreneur as well as a professional SEO working for a top agency in New York City. He graduated from Northwestern University with a degree in Industrial Engineering and Management Sciences but found his passion for the Internet in college while starting and growing his first money site, Drum Set Connect – a forum for drummers. He currently runs a variety of different sites and online businesses through his company Teaguy Media. He also started the popular Winning the Web blog in October of 2007 mainly as a means to share his insights on the issues surrounding Internet marketing.
62. Stuart Foster, The Lost Jacket, Mullen
Stuart is knowledgeable and passionate about public relations, marketing, and community. He is currently a Social Strategist at Mullen and a Managing Editor at The Next Great Generation.
The Lost Jacket, a blog written by Stuart, is based out of Boston, MA focused on social media, public relations, marketing and brand management for businesses. It is currently a ranked marketing blog at AdAge's Power150. It is also currently listed as a “best of” resource for social media and marketing and can be found on the Social Media section of Alltop.com. Stuart and his partner Carla are featured at BrazenCareerist.com and Stuart is a regular guest author at Ragan.com and Mashable.
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63. Patrick Altoft, Branded 3, Blogstorm
Patrick is Director of Search at Branded3, a Leeds based full service digital agency specialising in search engine optimisation and social media marketing as well as building and designing websites and applications.
A full time SEO consultant since 2002, Patrick has developed the natural search strategies for some of the world's largest brands. A regular speaker at conferences and occasional writer at E-Consultancy, Patrick has been quoted in publications such as the BBC News, The Times, Guardian, TechCrunch, and Mashable. Read more about Patrick in his Blogstorm SEO Blog.
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64. Valeria Maltoni, Conversation Agent
Valeria Maltoni is a brand strategist with 20 years of real-world corporate experience across a broad array of mid-to-large sized companies, 10 of which online. She’s done brand work and people relations from Fortune 500 to small start up companies in technology, health care, chemical manufacturing, risk management consulting, and financial services.
She is a contributor to Marketing Profs Daily Fix, Marketing 2.0, Social Media Today, and The Blog Herald. She is on the Advisory Board of SmartBrief on Social Media. She is a co-author of The Age of Conversation, a groundbreaking eBook collaboration by 103 of today’s top marketing writers. Valeria is an Accredited Business Communicator (ABC), an active member of the Social Media Business Council, the American Marketing Association (AMA), and the Public Relations Society of America (PRSA), and a Board Member at large of the International Association of Business Communicators (IABC).
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65. Jeff Arbour, Hyperfactory
Jeff Arbour is Vice President of Mobile Integration for The Hyperfactory and a key driver behind the company¹s mobile integration efforts in North America in New York, Chicago, and Los Angeles. He has recently helped define domestic and global mobile strategies and executions for top brands such as Toyota, JCPenney, Motorola, DHL, and Wendys.
Jeff has been helping brands navigate the mobile channel since 2004. Prior to joining The Hyperfactory in 2006, Jeff worked at Juice Wireless where he built relationships with many leading brands and advertising agencies. Jeff graduated from the University of Denver with a BFA in Electronic Media and a minor in photography. After graduation he worked at a boutique advertising agency. Visit the Mobile Marketing Forum.
66. Dawn DeVirgilio, ExactTarget
Nominated by Lauren Sanders of Dittoe PR, Lauren mentions how Dawn has led the development, execution and continuous improvement of the social media strategy for ExactTarget – a 500-person one-to-one marketing technology provider. With more than 7,000 tech savvy clients around the globe, Dawn developed a multi-network strategy to help ExactTarget connect with clients, prospects and stakeholders around the globe. In less than two years, Dawn has created a successful social media program that enables the company to listen and respond to discussions involving company products, support requests and industry news. Since the creation of the program, Dawn’s efforts have resulted in thousands of online conversations that have delivered results ranging from increased customer satisfaction to the creation of new business opportunities.
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67. Larry Kim, Wordstream
Larry founded Wordstream in 2007. He bootstrapped WordStream by providing search marketing consulting services while managing a team of engineers and marketers to productize various search engine marketing tasks. In August of 2008 he secured a Series A venture capital investment from Sigma Partners. In September 2008, he resigned as company president & CEO to focus on marketing and product management. Larry currently serves as Vice President of Product Development. He is responsible for all inbound marketing efforts as well as for defining WordStream products and features.
According to Byron Gordon of SEO-PR:
“Larry Kim changed the landscape of Internet marketing because he took keyword research and development and evolved it to a point where he created an actual keyword management solution based on his findings that what search marketers were missing most was a keyword research and discovery application that analyzed, grouped, organized and acted on large numbers of keywords to optimize PPC and SEO campaigns”
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68. Brian Solis, FutureWorks
Brian Solis is globally recognized as one of most prominent thought leaders in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is ranked among the top of world's leading business and marketing online resources.
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69. Jill Whalen, High Rankings
Jill Whalen is a pioneer in search engine optimization, beginning in the field in the early 1990s and founding High Rankings in 1995. Since that time, High Rankings has grown to be one of the pre-eminent SEO companies in the United States, working with hundreds of clients in more than 40 industries to enhance their presence through proven and dynamic search engine strategies that lead to increased traffic, more conversions and enhanced sales.
The company is committed to helping small to mid-sized businesses understand and implement techniques that maximize the potential of their websites, so that these organizations can fulfill their mission, meet the needs of their stakeholders and contribute as worthwhile members of the Internet community. Expert SEO consulting, website audit reports, SEO campaigns and in-house SEO training classes are just a sampling of the services offered through High Rankings.
Jill is the founder of the popular High Rankings Search Engine Optimization Forum, now celebrating its sixth year. She is also is the host of the High Rankings Advisor, a free search engine marketing email newsletter, the author of The Nitty-gritty of Writing for the Search Engines and a moderator of the search marketing industry's social networking website, Sphinn.
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70. Liz Strauss, Successful Blog, SOBCon
According to EatonWeb, “Liz Strauss is perhaps the most influential relational blogger on the Internet.” Her blog –Liz Strauss at Successful Blog — has been called both a destination and an event. She is known as connector who makes lasting relationships. Her blog has tens of thousands of comments. The WordPress Plugin Liz Comment Counter by Ozh was named in her honor to celebrate her dedication to responding to the readers of her blog.
Liz is a founder of the highly successful business bloggers conference SOBCon — which has gained the partnership of companies such as Walmart, Colgate, Allstate, and Klondike Frozen Treats, as well as the attention of BusinessWeek, the Chicago Sun-Times, the Chicago Tribune, and the Innovation Initiative of the Kellogg School of Business.
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71. Glen Allsopp, ViperChill
Glen has accomplished a lot at a young age. At 15, he built his first website. At 17, he was making thousands of dollars per month offering internet marketing services. At 18, Glen was headhunted to become the Social Media Manager for massive brands such as Nissan, Land Rover and Hewlett Packard. Now at the ripe age of 20, he makes a 5-figure monthly income online and travels the world in the process.
According to Armen Shirvanian from Timeless Information, “Glen is a go-getter who has put out lots of effort to build his brands. His ViperChill site is growing very quickly, and his personal development site has been doing better than most out there.” In 2009 he launched his Cloud Living package for making money from mini-sites, and built up both PluginID and ViperChill.
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72. Cindy Krum, Rank-Mobile
Cindy Krum is the founder of Rank-Mobile. She also writes for industry publications, and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, ODG Intelligence, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard. Cindy also currently serves as the co-chair of the SEMPO Emerging Technologies Mobile Web Task Force, and is an active member of the search community. Cindy is passionate about bringing creative online marketing solutions to clients, and working with clients to develop high level mobile and international marketing strategies.
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73. Samir Balwani, Morpheus Media
Samir Balwani is an Online Marketing Adviser and Strategist at Morpheus Media, a full-service interactive agency in New York City. Samir has worked with a number of Fortune 500 companies to create holistic marketing solutions and is considered a thought leader in social marketing, search engine optimization, and new media PR.
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74, David Davis, RedFly Marketing
Dave is the Managing Director of RedFly Marketing, a full service search engine marketing (SEM), search engine optimisation (SEO), and online advertising company based in Dublin, Ireland. David attended DIT for a Computer science degree, where he learned a great deal.
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75. Chris Bennett, 97th Floor
Chris is the President and Founder of 97th Floor, and has been involved with the Internet since the days of Alta Vistas reign. He got into SEO from a Graphic Design background, which he was majoring in at school when he started his first online business with some buddies. He came on to help with offline marketing and design and started to notice that when they did certain things to the pages of their site they would see more traffic.
Chris quickly became addicted to SEO and after that business, he started to work as an SEO and overall Web Strategy Consulting for clients. Since then, he has seen the rewards of high search engine rankings. He has been privileged enough to work closely with large companies such as Omniture, Henry Schein and The Polynesian Cultural Center.
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The rest of the list: